The work, in plain terms
Someone sets up and manages your paid ads, builds or fixes the pages those ads send people to, and makes sure each inquiry is recorded against the ad that produced it. That is the whole service. It runs on Google Ads, Microsoft Advertising, Meta Ads Manager and LinkedIn Campaign Manager, with GA4 and Google Tag Manager for measurement. You pay the platforms directly for clicks and impressions. The management fee is separate and covers the hours spent building, checking and adjusting. Reports show spend, clicks, form fills and calls by campaign, so you can judge for yourself what is worth keeping.
What sits under each service
Search ads management is the ongoing work inside Google Ads and Microsoft Advertising: search term checks, negative keywords, ad tests, bid and budget changes. Paid social campaigns apply the same idea on Meta and LinkedIn, with more attention on audiences and creative because people are scrolling instead of searching. Landing pages and forms are build work, usually done once and then adjusted. Lead tracking and follow-up is the wiring underneath: tags, events, call tracking and the route each inquiry takes into your CRM or inbox. Each has its own page on this site with more detail.
Paid search upkeep
Search term pruning, bid strategy checks, ad tests and budget adjustments, done on a set schedule and noted in a change log.
Paid social setup
Pixel, Conversions API, audiences, first creative set and lead forms built and tested before any budget goes live.
Forms that connect
Form submissions routed to the right inbox or CRM pipeline, tagged by source, with a clear thank-you page.
Tracking and CRM
Measurement and lead handling set up around the tools you already use, with access kept in your name.
What to expect after you ask for a quote
Nothing is agreed by sending the form. This is the usual order of things.
- Your request goes to a service partner that handles lead generation and paid traffic work.
- The partner emails you to arrange a conversation about your business and what you sell.
- They ask about ad accounts, landing pages, tracking and how inquiries are answered today.
- A written quote follows, covering setup, ongoing management and how the arrangement can end.
Why there are no prices on this site
Paid traffic work is priced on scope, and scope differs a lot between businesses. A company with one search campaign and solid tracking needs far less work than one launching on three platforms with new landing pages and call tracking. Reporting adds to it too: a weekly meeting takes more time than a monthly email. The partner quotes after seeing what you have. Your ad spend is billed by the platforms to you and sits outside that quote.
Good to know
Is ad spend included in the management fee?
Usually not. In most setups you pay the ad platform directly, by card or invoice, for clicks and impressions. The service partner charges a separate fee for setup and management. Keeping the two apart means you can see exactly what went to Google, Microsoft or Meta. Ask any provider to state both clearly in the proposal.
How long are contracts for this kind of work?
It varies by provider. Some work month to month after setup. Others ask for a minimum term so there is enough data to judge the account. Ask about the minimum term, the notice period, and whether setup fees are charged again if you come back later. All of it should be in the written proposal.
Who writes the ads?
The service partner usually drafts ad copy and creative from what you tell it about your offer and buyers. You approve drafts before they go live. You are responsible for the claims in them being accurate, so check prices, offers and any regulated wording. Some businesses supply their own photos or video; others ask the partner to source them.
My industry has ad restrictions. Can this still work?
Often, with care. Ad platforms restrict or add rules for areas such as health, financial services, housing, employment, credit, legal services, alcohol and gambling. Some require advertiser verification or limit targeting. Mention your industry in the request so the service partner can say what is possible. Whether specific claims are lawful is a question for your own counsel.
What will I need to provide?
Typically: access to existing ad accounts and analytics, a payment method on file with the ad platforms, facts about your offer and prices, logos and photos, someone to approve ads and pages, and a person who answers new inquiries. Over time, the most useful thing you can give is feedback on which leads became customers.
You keep the accounts and the data. Ask a service partner to quote the hands-on work.
Ask for a quoteTell us what you need
Some businesses want help with a single piece, such as rebuilding a landing page or fixing call tracking.